LA VERGNE, TN – Ingram Digital, an Ingram content company focused on solutions for digital content management, distribution and promotion, has been selected by Sterling Publishing Co., Inc., to enable the publisher’s digital strategy. Ingram Digital will provide Sterling with digital asset management technology and tools for content discovery and sampling.

“Ingram Digital offers the expertise necessary to meet our business objectives and has the most robust set of tools available to help us execute our digital strategy,” said Kate Rados, Director, Digital Markets for Sterling.

Sterling, one of the world’s largest non-fiction publishers, will utilize Ingram Digital’s CoreSource® solution to manage content digitization and conversion into multiple formats, as well as the distribution of digital assets through a wide-reaching network of channels. In addition, Sterling is tapping Ingram Digital’s Retail Solutions for secure and efficient e-book fulfillment.

Ingram Digital will also be helping Sterling drive sales of front and backlist titles by enabling online content discovery and sampling. Sterling will use Ingram Digital’s Browse and Buy widget, a tool that enables publishers to enable customers to view and search the text of a book much like they would in a bookstore. The widget can also be used as a promotional tool, leveraging a variety of Internet sites including social networks to organically build awareness of their products and generate online sales.

“Sterling is a leading example of how publishers can take advantage of revenue opportunities in the digital marketplace,” said Tyler Ruse, vice president and general manager of Ingram Digital Publisher Solutions. “Ingram continues to invest in the technology to enable digital strategies, allowing publishers to focus on their core business, creating valuable content for their readers.”

ABOUT STERLING
For 60 years, Sterling has been one of the world's leading publishers of non-fiction books. We strive to publish high-quality books that educate, entertain, and enrich the lives of our readers. We have the reach of a major publisher with the passion and creativity of an independent press. Sterling is a wholly owned subsidiary of Barnes & Noble, Inc.

ABOUT INGRAM DIGITAL
Ingram Digital is an Ingram content company. The Ingram content companies provide a broad range of physical and digital services to the book industry, and immediate access to the largest selection of books and book-related products in the industry. The content companies are Ingram Digital, Lightning Source Inc., Ingram Book Company, Ingram International Inc., Ingram Library Services Inc., Coutts Information Services, Ingram Periodicals Inc., Ingram Publisher Services Inc., Spring Arbor Distributors Inc., and Tennessee Book Company LLC.